I’ve watched social media impact on fashion industry redefine the fashion universe over the years, taking small labels overnight and creating global sensations and driving trends at a pace unimaginable a decade ago. Social media, namely, Instagram, TikTok, and Pinterest, have become runways of today, with looks and engagements colliding, and buyers no longer mere observers but participators.
Live streaming, in fact, reimagines merchandise being displayed and followers being engaged in real-time. With live encounters, however, comes a challenge—one of the most prevalent being controlling comments during an Instagram Live session. Let’s break down social media’s impact on the fashion industry and why it’s critical for professionals in the field to understand controlling live comments.
Hide Comments on Instagram for Your Fashion!
Whether you’re a working professional using Instagram Live, an influencer, or a fashion entrepreneur, at times, you’ll desire a voice in your comment section. Here’s your key to having one:
Step 1: Launch Your Instagram Live
Open your app and swipe over to Live.
Click Go Live and sit back for your session to start.
Step 2: Moderate Comment Section
To delete all your comments, tap on the three dots in your comment section and choose Turn Off Commenting.
To filter out specific keywords and terms, go to Settings > Privacy > Hidden Words and customize your filter. That’s convenient when filtering out abusive language and spammers but not closing down conversation altogether.
Step 3: Apply Moderation Features
For high-participating brands and influencers, moderation tools for Instagram can save your life:
- Designate a moderator to sit in and monitor comments and enable you to present.
- Use keyword filtering to shut down off-topic posts in its path.
The Role of Social Media in Fashion
Fashion labels no longer rely on magazine covers and runway events to make a name for themselves. Today, one, perfectly placed, Instagram post or a TikTok clip can break a trend. Social media’s impact on the fashion industry opens doors for fashion labels to have unprecedented exposure and with that, target buyers directly with no go-between involved.
The days when one-way conversation reigned supreme have long gone. Brands have real-time feedback, and sometimes, that feedback guides future collections. I have seen, firsthand, a trending TikTok comment about a selection of fabrics or a lack of a specific size cause labels to adapt in real-time.
Culture of Influencers & User-Generated Content
Influencers have most likely replaced traditional fashion icons’ position. Micro-influencers with an experienced community can sell out a collection in a shorter duration than a traditional celebrity can sell out a collection. Besides influencers, ordinary community members have become leaders, developing trends that brands follow for additional momentum.
I have students who have started companies whole through leveraging collaborations with influencers and community marketing. They hadn’t started with big budgets—only a keen awareness of what works for community.
Fast Fashion and Sustainable Fashion: Double Edge
Both social media impact on fashion industry fuel both fast and sustainable fashion. Trends cycling through at breakneck speed have fueled consumption of fast fashion, yet at the same time, promoters of sustainability have leveraged social platforms such as Instagram and YouTube to educate buyers about responsible alternatives.
A balancing act, at least. One minute, wishing to follow trends; then, criticism for unsustainables. Brands that can manage to integrate trendiness with responsible creation will triumph in the long run.
Real-Time and Live Shop with Instagram Live
Instagram Live has become a virtual boutique in which brands introduce collections, answer questions, and even feature private drops for individual items. It’s raw, unfiltered, and participatory—just what buyers desire today.
For live sessions, brands can converse one-on-one with buyers, detail offerings, and model fit and styling. But, such as with any broadcast, controlling dialogue is critical. Comments can add value, but can alternatively become distracting, off-topic, and even abusive.
And that’s when knowing how to manage and delete comments on Instagram Live comes in.
Conclusion
The social media impact on fashion industry has changed the face of the fashion world, opening doors for brands to speak directly with followers and creating opportunity and challenge in its wake. Live streaming is one of your most powerful tools, but it must have careful stewardship—most particularly when working with comments.
Regardless of whether you’re announcing a new collection, or hosting Q&A, having a mastery of controlling your Instagram Live comment section creates a polished, professional experience. After all, in fashion—just in social media—presentation is everything.
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