Marketing teams work at a fast pace and often need to produce a wide range of visuals for different purposes, from ads and banners to social media content. Creating all these assets manually can take lots of time and effort. The only tools that can keep up are modern AI tools that bring multiple creative capabilities into a single platform and allow marketing teams to produce visual content at scale.
Consistency is another important factor, especially for agencies managing multiple brands. Many of these tools make it possible to maintain a consistent visual style by using a few reference images to guide new generations.
If you are looking to create images, banners, or videos and want a single solution that brings these capabilities together, we have covered 4 of the best tools to consider below.
AI Tools for Marketing Agencies: Top 4 Picks Reviewed
| Tools | Keay Features | Free Plan | Paid Plans |
| Krea.ai | Image and video generationReal-time renderingImage UpscalingGenerative editingLoRA fine-tuningKrea Asset ManagerSlack integration | Yes | Start at $9/month |
| Ideogram | Ad ResizerBackground RemoverEditable text layersObject RemoverCharacter consistencyCustom image models | N/A | Start at $20/month |
| Leonardo AI | AI Image generationAI Video generationImage upscalingBackground removerImage and video editorTrain Your Own Model | Yes | Start at $72/month (for teams per 3 seats) |
| Runway AI | AI video generationText-to-videoImage-to-videoUpscale videoExpand imagesProduct reshootText-to-imageLocalize contentCreate slides | Yes | Start at $15/month |
- Krea.ai
Krea.ai is an all-in-one creative AI platform that is best for marketing agencies, in-house creative teams, designers, and enterprises needing fast, on-brand visual content at scale. It helps generate and edit images, videos, and 3D meshes in one platform, using various leading models like Veo 3.1, Gemini, and its own Krea 2 model.
Key Features by Krea.ai
- Image and video generation for creating visuals and marketing content materials with a simple text description, and controlling compositions with over 1000 style options, 20 models, and native 4K
- Real-time rendering for making real-time edits and getting photorealistic outputs
- Image Upscaling for sharpening low-resolution images and upscaling images up to 22K
- Generative editing for adding, removing, or adjusting image elements like lighting or expressions
- LoRA fine-tuning for training a custom model on a few sample images to maintain face, style, and product consistency over at-scale generation.
- Krea Asset Manager for keeping all generated files organized in one place
Why it fits marketing agencies
Krea.ai is especially handy when agencies need to produce a lot of visual assets while keeping creative direction and branding consistent. With Krea’s AI tools, agencies can produce images, videos, and even 3D assets from a single workspace. Krea’s editing tools make quick and easy changes, like changing backgrounds, adjusting lighting, and a lot more. Krea’s Slack integration is also useful for teams that want to generate or review assets right where they usually communicate.
Pricing Plans
Krea.ai offers a free plan with 100 units a day to test its generation features. Its paid plans, offering more features, models, and generation credits, start at $9/month.
- Ideogram
Ideogram is a platform for generating and editing visuals, built around its own model, Ideogram 4.0. The tool goes from a first prompt to a finished asset by focusing on prompt accuracy and fidelity. Beyond its own model, it also gives access to leading image and video models and connects to agent tools like Claude and Cursor through MCP.
Key Features by Ideogram
- Ad Resizer
- Background Remover
- Editable text layers
- Object Remover
- Character consistency
- Custom image models
Why it fits marketing agencies
Ideogram’s features support marketing teams in a variety of ways. For example, Editable text layers let teams generate posters, social media graphics, and marketing designs, as well as change headlines or copy right on the design instead of rebuilding it. Character consistency keeps a product or mascot looking the same across a whole campaign and every generation, while the Ad Resizer automatically fits one campaign design into multiple ad formats (for Instagram, Facebook, or YouTube).
Pricing Plans
The paid plans start at $20/month, giving you 1000 monthly credits.
- Leonardo AI
Leonardo AI is a generative AI platform for creating and editing images and videos. It allows marketers to generate visual content from prompts or custom models, animate static concepts, edit existing images, and upscale the output. Models it uses include Nano Banana 2 and Pro, Seedance 2.5, Lucid Origin, Lucid Realism, and more.
Key Features by Leonardo AI
- AI Image generation
- AI Video generation
- Image upscaling
- Background remover
- Image and video editor
- Train Your Own Model
Why it fits marketing agencies
For marketing agencies, Leonardo AI can be useful for producing campaign visuals, product images, ads, banners, mockups, social media content, and other branded assets. Agencies can develop concepts quickly, create multiple creative variations, adapt visuals and elements for different channels, and maintain consistent visual identity across campaign materials.
Pricing Plans
You can start using Leonardo AI for free if you are a solo user. For marketing teams, the pricing starts at $72/month for 3 seats.
- Runway AI
Runway is an AI-powered creative platform for generating and editing video, images, and audio in one place. Its Creative platform supports both individual creators and teams, while its developer platform allows businesses to build custom workflows around its AI models. Runway provides access to multiple AI models like Nano Banana 2, Gen-4.5, Seedance 2.5, Gemini Omni, and more.
Key Features by Runway AI
- AI video generation
- Text-to-video
- Image-to-video
- Upscale video
- Expand images
- Product reshoot
- Text-to-image
- Localize content
- Create slides
Why it fits marketing agencies
For marketing agencies, Runway can be particularly helpful for producing campaign videos, ad creatives, product visuals, social media content, and other marketing assets. These marketing campaigns and video content can be scaled and adapted for every channel. Its combination of video generation, AI editing, product visualization, B-roll creation, and custom workflows allows teams to reuse existing assets and develop multiple creative directions.
Pricing Plans
Runway Creative can be tested for free via the free plan, which offers 125 one-time credits. For more credits and features, you can go further by subscribing to the paid plans, starting at $15/month with 625 monthly credits.
Final Thoughts
AI tools are now a big part of marketing agencies, especially when it comes to crafting content, whether it’s catchy social media graphics or comprehensive campaign videos.
If you are still confused about this selection, Krea.ai is a strong starting point. It brings together image, video, and 3D generation in a single workspace, supports over 20 models, and employs LoRA fine-tuning to ensure visuals remain consistent across different clients and campaigns.
Each tool brings its own unique advantages to the table, so the key to finding the right one for your marketing team is to test them out regularly and discover which one aligns with your needs the best.
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