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When a company creates a brand, it showcases what it is all about. This is its final product, its ethics, and is aimed at the specific demographic it is trying to appeal to. Brand building can be seen all over the world and in various industries, particularly entertainment.
A strong brand in one industry can often then expand into other sectors. One modern example is that of the game show. Titles such as the famous Wheel of Fortune and the popular show The Price is Right have spun off into other media, particularly the online casino realm. The Price is Right has even seen one of its minigames, Plinko, that has become a hugely popular online game. If you’re interested in giving it a modern spin, give Plinko Spribe a try at Casino Days. In this online version, you must drop a token into a vertical board, and you may win prizes and multipliers depending on where it lands. The expert branding of these shows have allowed them to expand and grow into different sectors of entertainment and in turn furthered their success.
A personal brand is exactly the same, but instead it applies to an individual. Building a personal brand is great for career development, showcasing you as an expert in your chosen field. However, it can also be good for boosting confidence and helping you understand yourself better. But how does the personal brand shape social media and vice versa?
What Is Personal Branding?
Imagine two candidates going for a job interview. The interviewer does some research about the applicants online beforehand and finds the first candidate has very little online about themselves and their career. The second candidate has built a personal brand, showing their skills and expertise. There is plenty of news and media about them speaking at conferences, visiting exhibitions, and their network. The second candidate is at a distinct advantage because of their personal brand.
Celebrities, actors, singers, and television personalities will have their own brand, which they portray on screen, onstage, and/or in the media. Think of the bad boy image of Nicolas Cage or the rom-com appeal of Kate Winslet. These people have cultivated their brand by acting a certain way, dressing in a specific style, and choosing to work on certain projects that align with their personal brand.
The Personal Brand and Social Media
Source: Unsplash
Social media is the perfect platform for you to portray your personal brand. It can show what makes you different from everyone else, it can shape how people perceive you, and it can lift the lid on the professional aspects of your life, showing you as a human being with a strong work-life balance.
The flip side is that you do have to begin curating your social media posts a lot more carefully. If you begin to voice opinions and go off-topic, you may alienate many of the people you are trying to impress. On social media, hard and extreme views drive algorithms, but if you are building a personal brand, it is best to stay away from them. There are plenty of examples of branding gone horribly wrong, particularly from major companies like Ryanair and Krispy Kreme.
It is this approach that is shaping some social media platforms, and a balance must be drawn. The most business-savvy social media site is LinkedIn, where 900 million users in over 200 countries attempt to build their personal brand every day. Yet by taking a business-friendly approach, avoiding views, and generally becoming a social media site where people pat each other on the back, it has become a parody of itself.
The best approach is to use two or three social platforms, curating your approach to each. Decide how you want yourself to be portrayed in your personal brand, then head out and create posts and content that reflect this. By treading a fine line and curating posts well, you will soon have your personal brand up and running.
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